About the Unaddressed Mail Service

Unaddressed Mail is a low cost mail service. It is a business-to-consumer, and business-to-business advertising medium, used to acquire new customers or to build store traffic.

It is the ideal communication medium when you need to communicate with prospective customers, but do not have their name and address, or when you need to communicate with customers in a specific geographical area, at a low cost.

What can I send?

The Unaddressed Mail service can be used to send envelopes, postcards, catalogues, flyers, brochures, samples, magazines, cards and coupons.

Articles do not need to be enveloped but recent market research suggests that articles in envelopes achieve higher readership rates^#.

Why use Unaddressed Mail?

• Cost Effective
  The lower cost of Unaddressed Mail makes it a highly cost effective means of communicating with current and potential customers
• Professional Delivery
  Unaddressed Mail is delivered by the same professional delivery officers as regular mail.
• Non-Intrusive
  Unaddressed Mail allows recipients to review the material at a time and place that is convenient to them
• Liked by Customers
  Unaddressed Mail and catalogues are second only to addressed mail as consumers most preferred medium for receiving marketing and promotional communications* .

How do I use the service?

Effective planning of your Unaddressed Mail campaign will help you achieve the results you desire.

Unaddressed Mail has special requirements in the following areas:

1) Booking
Businesses must book their Unaddressed Mail campaign at least three weeks in advance of the first date of delivery.

2) Preparation
Articles need to be bundled and labelled to ensure smooth processing by Australia Post systems.

3) Delivery
Delivery will be made between Monday and Friday of the nominated delivery week.

For more information about the special requirements of the service, please refer to the Unaddressed Mail Service Guide. A copy of the guide can be downloaded using the link below.

Resources

• Unaddressed Mail Service Guide (pdf, 819kb) 
  Effective 6 July 2009. Explains the Unaddressed Mail service in detail. 
• Unaddressed Mail Brochure (pdf, 243kb) 
  Effective 6 July 2009. A brief introduction to the Unaddressed Mail service.

• Unaddressed Mail Lodgement Document (pdf, 57kb)
  Example of the Unaddressed Mail Lodgement document.

All pdf files require Adobe Acrobat to view.

All prices listed within the Service Guide are valid from 6 July 2009 and include GST.

For more information

The Unaddressed Mail co-ordination team in each state can also assist you with more information about the service and the number of private and/or business delivery points in your area.

Call the Help Line on 13 11 18 and ask to speak to the Unaddressed Mail co-ordination team.

Alternatively you can contact them via e-mail by clicking on one of the links below.

• Find out more about accessing the Reply Paid service

Bulk Mail training program

• Want to know more about how to prepare and lodge Bulk Mail?
• Want to automatically receive updated training when changes to Bulk Mail products occur?
• Register now to join the Bulk Mail Training Program