You are here : Business Solutions > Barcoding > Address Matching Software > AMAS Approved Software > Veda Advantage Solutions

About Veda Advantage Solutions Group

Veda Advantage Solutions Group (formerly Baycorp Advantage Solutions Group) specialises in data-driven solutions for strategic and tactical marketing. For companies looking to improve the effectiveness and efficiency of their marketing efforts, we have a reputation of driving customer and market insights in a valuable, cost-effective way.

Software Information

For the most up to date details of current products, please download the latest AMAS Product Guide.

About GeoCoder

GeoCoder is a software solution that can be used to improve the overall data quality and potential of address databases. GeoCoder can be used to assist with data quality, data integration and data enhancement.

1. Data Quality:
GeoCoder parses, cleans and validates addresses

• Address cleansing reduces the costs associated with postal wastage
• Returns DPID for Australia Post Bulk Mail Discounts
• Produces a session summary report for ongoing address maintenance.

2. Data Integration:
For companies with many databases, GeoCoder matches addresses across systems to create a single view of customers. Benefits include:

• Risk exposure analysis
• Identification of up sell/cross sell opportunities
• Household/product lifecycle analysis
• Profitability analysis at a household level

3.  Data Enhancement:
GeoCoder not only corrects addresses, enabling effective communication to customers, it is also able to provide businesses with useful insights into customers for marketing purposes. Information available through GeoCoder includes:

• CCD  - Census Collection District Identifier
  Useful for seeing where your customers live geographically.
• DPID – Delivery Point Identifier
  The unique delivery point as specified by Australia Post.
• UAN – Unique Address Number
  A unique identification number for each customer for the purposes of database integration.
• LandScape Segmentation Tool
  Reports on the life stage, family structure, education level, household income and wealth characteristics of your customers. LandScape works by subdividing the population into clusters of similar individuals, allowing your business to easily differentiate between the diverse types of people in the population.
• GeoRisk Profiling Tool
  Provides an indication of the relative credit risk of individuals based on the neighbourhoods in which they live.  GeoRisk allocates each neighbourhood into a band between one (high risk) and ten (low risk) based on consumer credit behaviour.
• Prophe$y Predictive Tool
  Predicts demand for credit cards, personal loans, mortgages or telecommunications. Prophe$y is a proven demand forecasting dataset that is based on millions of credit enquiries over the last 5 years as well as external economic indicators that provide insights into consumer confidence, economic growth and interest rate movements. 
• Disposable Income Indicator
  Provides an indication of the disposable income level of your customers, from 1 (low) to 10 (high).

Geocoder is highly flexible and is currently used across a variety of industries to meet individual business needs.

Other benefits of GeoCoder:

• Graphic user interface with a structured menu for ease of operation.
• Platforms: Windows 95, 98, 2000, NT, XP and Unix compatible.
• Processing speeds of 4 million records per hour. This speed can drastically reduce the downtime required to perform database updates.
• Purchase flexibility – choose from an annual licence or a bureau-outsourced solution.
• Available as an API, which allows the software to be incorporated into existing software packages.

GeoCoder provides a flexible and cost effective solution for the maintenance of address integrity.

To discuss the benefits it can provide to your organisation, please contact us using the details below.

Contact Details

All product information is as supplied by the company represented on this page and is not endorsed by Australia Post. AMAS^® certification relates only to the address matching component of the product.