Mail is competing against more channels as communication options increase.  To maintain mail's position and relevance the mail industry needs to understand the drivers, fluctuations and trends that pertain to Promotional and Transactional mail volumes, across different industries and segments.  The tracking of peaks and troughs in volume is essential to realise mail's full potential and identify growth opportunities. 

The measurement of Promotional and Transactional mail volumes is being undertaken in two phases:

• Phase 1 - Mail Type Question (measuring Promotional & Transactional mail)
• Phase 2 - Mail Measurement at an Industry Level

Any organisations involved in mail production are urged to give this initiative their full support.