Imagine knowing more about your existing customers so you could anticipate their needs and improve your cross and up-sell marketing initiatives.

First Direct Solutions provides a data appending service that attaches factual data about your customers' lifestyles, interests, product preferences and demographic information to your existing customer database.

So, when you communicate with your customers, you will have the facts.

Data appending uses information collected from the Australian Lifestyle Survey. It is gathered with the participant's permission and contains information on personal finances, travel and holiday intentions, leisure and sporting interests, financial investments and much more.

Want to know more about how to append information to your database?