The closer you are to your customers, the nearer you are to the results you want.

Lifestyle profiling with First Direct Solutions provides valuable insights into your customers' lifestyle characteristics, based on information they have shared with us through the Australian Lifestyle Survey

Profiling is a powerful direct marketing tool that applies sophisticated models and database technology to help you understand the unique characteristics of your own customers.

First Direct Solutions matches your database against people who have responded to the Australian Lifestyle Survey identifying the most significant characteristics of your customers, based on up to 200 individual variables.

It then groups the information into seven categories, covering core demographic variables such as gender, age, income and occupation, together with lifestyle indicators such as personal finance, motoring, travel and holidays, sporting and leisure interests.

Profiling is a great way to get closer to your best customers and fine-tune your marketing strategies.

And, if you don't have a database, we can profile a segment of consumers responding to questions in the Australian Lifestyle Survey providing valuable information about consumers in your market.

Want to learn more about your customers?