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At First Direct Solutions, we are one of Australia's leading providers of lifestyle data to consumer-focussed companies. With a database of more than 3.3 million consumers (and over 2.5 million available for your next direct marketing campaign), you can select from up to 200 variables to build a prospect list that matches your specific product or service.
Lifestyle information is collected from voluntary responses to the Australian Lifestyle Survey. The national survey is distributed to millions of households each year and asks detailed questions about individuals' lifestyle, demographic information, leisure interests and purchase intentions.
Lifestyle data provides a wide range of enhanced data options across eight major categories:
- Sports & Leisure interests
- Shopping
- Health & Fitness
- Your home
- Motoring
- Money & Investments
- Charities
- General information
Our experienced account management team will work with you to select the most effective variables to match your particular product or service and build a list of targeted prospects to suit you.
And if we don't ask the question you're after? No problem, you can add your own question to the survey. Then, all you need to do is wait for the leads to roll in.
Want to know more about targeting by Lifestyle?
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