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Direct Marketing Toolkit
 

Reach Movers

 

In Australia, over 3 million individuals move each year. Research shows this market is worth about $4.4 billion annually.

 

Research indicates that spending increases immediately prior to the move and is highest during the 3 months following.

 

The Australia Post Mover's Kit is a unique marketing channel targeting home movers through Australia Post at a time when they are open to change, offers and suggestions.

 

The Mover's Kit is distributed through almost 4,000 Australia Post outlets and the Moving Services website, www.auspost.com.au/movingservices.

 

The Australia Post Mover's Kit is a free brochure for consumers, full of helpful information and advertising relevant to movers.

 

The Mover's Kit offers advertising flexibility to suit any campaign or budget.

Opportunities include:

  • ¼ page through to full page advertising space.
  • National or State based advertising.
  • Sponsored editorial.

Want to know more about advertising in the Mover's Kit?

 


Click image to view cases study pdf

 

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