Lifestyle profiling with First Direct Solutions provides valuable insights into your customers' lifestyle characteristics, based on information they have shared with us through the Australian Lifestyle Survey, and then uses this knowledge to find more like them.

Profiling is a powerful direct marketing tool that applies sophisticated models and database technology to help you understand the unique characteristics of your own customers.

First Direct Solutions matches your database against people who have responded to the Australian Lifestyle Survey identifying the most significant characteristics of your customers, based on up to 200 individual variables.

It then groups the information into seven categories, covering core demographic variables such as gender, age, income and occupation, together with lifestyle indicators such as personal finance, motoring, travel and holidays, sporting and leisure interests.

First Direct Solutions can identify potential customers by analysing and scoring everyone on the Lifestyle database based on how much they look like your existing customers.

Profiling adds depth and breadth to your marketing campaigns, allowing you to not only find more, but better prospects.

Want to know more about profiling customers?