Quality data and planning. It’s vital to any DM strategy.

So to help with your direct mail testing, we’ve included these interactive tools as part of our Direct Marketing Toolkit.

Determine sample size, here you can identify the minimum sample for a test direct mail campaign, in order for the results to be statistically representative.

You will also need to have an idea of the likely response rate that you are aiming for.

This can be based on a previous experience, or if you need some guidance, your First Direct Solutions Account Manager can help.