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Below are case studies and testimonials that may be of interest. Be sure to visit here for new and current articles.
Clean my database
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Healthy Data Habits (pdf 23kb)
Priority, April/May 2007
Discover why keeping a direct mail database clean and accurate makes good business sense. Sue Barwick and Michael Quillerat of First Direct Solutions explain.
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Putting the Spotlight on Lost Customers (pdf 72kb)
Priority, January/February 2006
Keeping track of customers who have moved and forgotten to pass on their details is one of the reasons Spotlight stores has turned to Australia Post's National Change of Address service for help.
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Reducing Membership Attrition (pdf 3765kb)
Priority, October/November 2006
Victoria’s ambulance services wanted to stop losing contact with about 20,000 members a year who forget to pass on new address details.
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Spring Clean Your Data (pdf 478kb)
Priority, October/November 2009
The ability to keep track of your customer's latest address is the key benefit of First Direct Solutions' National Change of Address database.
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Target by lifestyle
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Recruiting Mystery Shoppers (pdf 6420kb)
Priority, October/November 2006
A worldwide mystery shopping company is using quality lifestyle data to successfully recruit mystery shoppers.
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Building a Database of Hot Prospects (pdf 286kb)
Priority, April/May 2006
Sponsoring a question in the Australian Lifestyle Survey provided exclusive access to a profitable target market for a Sydney mortgage broker.
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An Eye For Potential Donors (pdf 47 kb)
Priority, October/November 2005
A small fundraising group dedicated to improving vision around the world received higher than expected response rates by using lifestyle data to identify potential donors.
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Have Data Will Travel (pdf 45 kb)
Priority, July/August 2005
Embarking on its first ever direct mail campaign, Travellers Choice has discovered the value of using a quality database.
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A Good Investment for Aurora (pdf 50kb)
Priority, April/May 2005
A small specialist investment management group, Aurora Funds Management, wanted to target high-net-worth individuals, so it turned to Australia Post's Geospend.
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| Advertise to movers |
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Just the Ticket (pdf 2.93mb)
Priority, November/December 2007
V/Line targets movers and successfully gets more people on the train.
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Reaching the Lucrative Movers Market (pdf 74kb)
Priority, January/February 2006
Australia's Home Hardware network of 240 stores is using a new advertising channel to reach the lucrative home movers market.
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Profile customers
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Data for Donors (pdf 71kb)
Priority, October/November 2007
With fundraising becoming more competitive, quality lifestyle data can be the best defence.
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Charity Starts with a Database (pdf 98 kb)
Priority, April 2004
Increasing its acquisition database with data from profiling with lifestyle data helped the Salvation Army with its all-important Christmas appeal.
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Finding lost customers
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Finding Lost Customers (pdf 46kb)
Priority, October/November 2005
Before mailing out its major annual benefits statement, the Government Superannuation Office made an extra effort to locate lost customers - and the effort paid off.
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Reach new movers
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A Home Run For Yellow Pages (pdf 52kb)
Priority, July/August 2005
Yellow Pages is using Geospend to offer recent home movers access to a local directory.
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Become a member of a Data Co-operative
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Caring and Sharing (pdf 161kb)
Priority, January/February 2008
Sharing data has helped a leading Australian charity to identify new donors and achieve outstanding campaign response rates.
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Share & Share Alike 2006 (pdf 1404kb)
Priority, October/November 2006
Companies in the US and Europe have enjoyed the benefits of data co-operatives for more than a decade, but the concept has only recently arrived on Australian shores. First Direct Solutions recently launched its own data co-operative. Michael Quillerat of First Direct Solutions explains the rationale behind the data cooperatives and the opportunities for direct marketers.
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You will need Adobe Acrobat to access any of the pdf files listed. If you cannot access the file and would like product information, call 1300 363 242.
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