Past transactional information can be a great predictor of future purchase behaviour. With First Direct Solutions you can access over 855,000 households who have purchased goods or services by mail order during the last two years.

This data is both invaluable and easy to apply as records within the Transaction Universe can be selected by date of last transaction, number of transactions and value of spend. You can even access modelled age bands, gender and financial indicators.

Records in Transaction Universe are 100% direct marketing responsive as they are guaranteed to have transacted.  So you are getting access to targets that already have a propensity to spend. The database is regularly updated against the Australian Direct Marketing Association's Do Not Mail file and records within the Transaction Universe are privacy compliant.

Our account managers will work with you to develop a model that will give your organisation a targeted list based on the transactional information for your next direct marketing campaign.

Want to know more about targeting by transaction history?