Geospend Direct entered the market in 1992 with a customer profiling system built specifically for Australian businesses. Australia Post quickly recognised the potential of the fledgling organisation to help facilitate more effective direct marketing strategy and became a 50% shareholder.

In 1997, Geospend launched the Australian Lifestyle Survey . The resulting Selecta database is now one of the most comprehensive lifestyle databases in the country. Today Geospend Direct focuses on providing consumer list rental and customer profiling services to direct marketers across Australia.

Geospend Direct: The Team

Our team of senior management, direct & generalist marketing disciplines, account managers, analysts and technical service people come from very diverse but complementary backgrounds including direct marketing, commerce, I.T., statistical analysis and computer science.

Our combined insights have resulted in practical, actionable tools to help marketers across all major business-to-consumer sectors make the right business and marketing decisions.

Geospend Direct: What Our Clients Think…

"We are tremendously happy with Geospend Direct, their service, their product.. and, importantly, their support staff… I have no hesitation in recommending the Selecta product," - Adam Coates, Time Inc. Magazines.

" Using the Australian Lifestyle Survey to build the Foundation’s support base has proven to be a great success," - Nicole Kleimann, Fundraising and Development Manager, Make-A-Wish Foundation®Australia.

" (Geospend) data is very well kept and updated on a regular basis, ensuring money is never wasted on returned mail. I am very happy with the results thus far, and will certainly be using Geospend in the future," - Pauline Rodis, Marketing Campaign Management, ANZ.

" (Geospend Direct account manager) provides IMP with excellent services; our (data) counts are always run on time, our data always delivered to schedule and (our account manager) is always proactive with new targeting ideas. Buying data is a pleasure when you get to work with such a professional, friendly person." - Kate Albert, Targeting Manager, International Masters Publishers.

"The work of our Geospend Direct account manager is outstanding! Can’t thank you enough for your thoroughness," - Nectar Pasaportis, Prime Prospects List Marketing.

"We are delighted by the service and the attention to detail that (Geospend Direct account manager) has been providing. He is a delight to work with… We are looking forward to a strong, mutually beneficial future with Geospend." - Abramo Ierardo, Client Services Manager, Action Mailing Lists.

"It was the first time we have used Geospend and purchased an external mailing list. It was stunning to achieve a response rate of 15% from the campaign which exceeded our expectations." - Kate Robertson, Tourism Marketing & Development, Geelong Otway Tourism.