Quality data is a vital part of any DM strategy. The industry rule of thumb claims that data planning and a quality list account for around 40 to 50% of the DM campaign success rate.

As practitioners in the direct marketing industry, we are dedicated to ensure that we and our clients employ professional direct marketing practice.

We will continue to add new features to our DM Toolkit. Currently our kit consists of :

• useful websites and links and
• DM articles

Visit us here often for more news, information and tips on creating effective DM data strategy. And please write and tell us what you’ve found useful, and what you’d like to see more of.

Fill in your details on the Contact Us form or call us on 1300 363 242.