Anyone can give you a list of names and addresses for males, aged 35 plus. But can they tell you with real certainty that they’re professionals, earn $80,000 plus per year and listen to country music?

Selecta from Geospend Direct can. Not because we assume. But because we ask. Over 6 million householders a year and up to 200 questions each, through our Australian Lifestyle Survey.

Selecta’s high quality data has been designed specifically for use in DM and acquisition strategy. Use Selecta and you can be confident that you have the best possible chance of finding quality prospects who are likely to respond to your offer.

Survey data available now!

Geospend has over 2.8 million consumers on the Selecta database with over 2 million available for use in your next DM campaign.

Contact us or call 1300 363 242 to discuss your DM data needs today.

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About Selecta data The Selecta database of over 2 million people (1.5 million available for list rental) is built from voluntary responses to the Australian Lifestyle Survey. The national survey is distributed to a total 6 million householders twice a year and asks detailed questions about individuals' lifestyle, demographic information, leisure interests and purchase intentions. To keep the data quality at a premium, all records are updated against both the National Change of Address list and ADMA's Do Not Mail/Do Not Call files.   Selecta list rental selections Selecta List Rental provides a wide range of targeted list selections across eight specific Consumer Data categories:                 - Sports & Leisure interests                 - Shopping                 - Health & Fitness                 - Your home                 - Motoring                 - Money & Investments                 - Charities                 - General information Our Geospend Direct account management team will work with you to select the most effective variables to match your particular product or service and build a list of targeted prospects to suit you. Give us your specifications and we can tell you the current number of prospects who match your campaign criteria. Data counts are provided free of charge.   Selecta Rates Selecta List Rental rates are determined by base rental plus each additional selection criteria (eg age, income, occupation) used to compile your targeted list. Base rental consists of name and address. Additional charges apply for telephone numbers (for use in telemarketing and SMS) and e-mail addresses (for e-mail marketing). Base costs start at $300 (GST exclusive) per thousand records with a minimum charge of $1,500 (GST exclusive) per order including production and set-up.   How the data performs Lifestyle lists consistently out-perform other types of Direct Marketing (DM) acquisition lists. This is because all information is collected voluntarily with the understanding it will be used to target individuals with offers relevant to them. Another reason is the depth of information collected. With our lifestyle survey, we collect up to 200 pieces of information on each survey respondent. Campaign response rates vary significantly and are dependent on a number of factors – from the creative used, the delivery channel, the timing, the offer and, of course, the list. As a rule of thumb, a response rate of around 1% to an acquisition campaign is the industry standard. Selecta data usually achieves 2% to 4% response rates but has experienced response rates which are significantly higher.   Data deliverability At Geospend Direct we take particular care of our lifestyle data – after all it is the very core of our business. The mailing lists are 95% deliverable - some clients even report delivery rates of 98%! For telemarketing data, 90% of the telephone numbers provided via our last 3 surveys and 75% provided via earlier surveys will be deliverable. Anything less than these delivery outcomes, we will refund the difference! We also refund list rental costs for all undeliverable (hard bounce back) emails.   How you benefit Whatever your service, product or offer – whether you wish to sell it by mail, e-mail, phone or SMS - Selecta can help you find and target response prospects with less wastage, greater insight and more likelihood of success. By using our data over time you can compare the results of different variable selections we will work with you to ensure your data strategy continues to improve with each usage and your market learnings and response rates increase.