One of the challenges facing marketers is how to find prospects who are not only interested in their product or service, but have the means to afford it. Household income levels aren’t enough to determine who can afford your particular product or service.

New from Geospend Direct, the Disposable Income Selecta enables you to select households based on their disposable income brackets so you won’t be wasting resources marketing to the wrong income demographic. Combine this segmentation with other Selecta variables to build a highly targeted list for your campaign.

4 categories have been devised, based on combining the responses of multiple questions on the Australian Lifestyle Survey as well as additional publicly available data:

Category 1: More than $50,000 disposable income per annum

Category 2: Between $30,000 and $50,000 disposable income per annum

Category 3: Between $10,000 and $30,000 disposable income per annum

Category 4: Between $0 and $10,000 disposable income per annum

If you would like to find out more about the Disposable Income Selecta, fill in your details on the Contact Us form or call us on 1300 363 242.