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An Eye For Potential Donors, Priority, October/November 2005 (pdf 47 kb)
Summary: A small fundraising group dedicated to improving vision around the world received higher than expected response rates by using Geospend's Selecta service to identify potential donors.
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Finding Lost Customers, Priority, October/November 2005 (pdf 446 kb)
Summary: Before mailing out its major annual benefits statement, the Government Superannuation Office made an extra effort to locate lost customers - and the effort paid off. |
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Looking to target Movers? (pdf 54 kb) |
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Geospend - More Than Just List Rental, Priority, July/August 2005 (pdf 34 kb)
Summary: Geospend offers a range of services - from helping businesses identify hot prospects and finding lost or lapsed customers through to building in-depth customer and market knowledge.
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Deep Into Data, Priority, July/August 2005 (pdf 39 kb)
Summary: Geospend has come a long way since it was acquired by Australia Post. Priority talks to General Manager Vicki Miller about Geospend's extensive range of data services and how these are helping to transform direct marketing activities in Australia.
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Have Data Will Travel, Priority, July/August 2005 (pdf 45 kb)
Summary: Embarking on its first ever direct mail campaign, Travellers Choice has discovered the value of using a quality database.
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A Home Run For Yellow Pages, Priority, July/August 2005 (pdf 52 kb)
Summary: Yellow Pages is using Geospend to offer recent home movers access to a local directory.
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A Good Investment for Aurora, Priority, April/May 2005 (pdf 50 kb)
Summary: A small specialist investment management group, Aurora Funds Management, wanted to target high-net-worth individuals, so it turned to Australia Post's Geospend.
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Charity Starts with a Database, Priority, April 2004 (pdf 98 kb)
Summary: Increasing its acquisition database with data from SelectaMAX helped the Salvation Army with its all-important Christmas appeal.
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Enlisting the Unlisted, Marketing Magazine, April 2004 (pdf 255 kb)
Article by Jacqueline Burns supplied courtesy of Marketing Magazine. To subscribe, call 1800 804 160
Summary: The introduction of Australia's anti-spam legislation, the effectiveness of do-not-contact lists and the launch of the Australian Direct Marketing Association's List Warranty Register means it is crunch time for direct marketers.
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Chinese Trial for Australian Lifestyle Survey, Priority, January 2004 (pdf 127 kb)
Summary: Australia Post conducted a Chinese trial of its Australian Lifestyle Survey to help direct marketers wanting to target the Chinese speaking community.
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Eye Research Australia Foundation Sets its Sights on the Donor Database, Priority, January 2004 (pdf 737 kb)
Summary: Using Geospend Direct's SelectaMAX has helped the Eye Research Australia Foundation create a clear picture of its typical donor.
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Data Planning Connects AAPT with New Customers, Priority, Oct 2003 (pdf 342 kb)
Summary: With continued high competition between telecommunications providers, smart companies are making best use of Geospend Direct targeting capabilities to find and reach prospects. |
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Prospects Bloom with Selecta Data, Priority, Oct 2003 (pdf 806 kb)
Summary: How Australia Post's Philatelic Division used Selecta data to achieve a stunning 12% response rate for its Blooms stamps direct mail campaign. |
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Target Australian Households by Disposable Income, Priority, July 2003 (pdf 98kb)
Summary: Geospend Direct's Disposable Income Selecta helps you find prospects based on their available disposable income.
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Trendwest Uses Selecta Lifestyle Data to Find Customers, Priority, July 2003 (pdf 155 kb)
Summary: How a holiday ownership company used Selecta data to find prospects interested in its holiday concept.
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Getting Permission, Courtesy of Marketing Magazine, April 2003. To subscribe, call 1800 804 160. (pdf 263kb)
Summary: Profiles the views of opt-in marketing experts about best-practice codes and techniques which provide privacy-compliant solutions, including Geospend Direct..
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Onwards, Upwards, Outwards.. the Trend Towards DM Spend, Priority, January 2003 (pdf 96kb)
Summary: Geospend-commissioned research reveals marketers' views on DM trends
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Direct Marketing in a Changed World, Professional Marketing Magazine, November/December 2002 (pdf 1844kb)
Summary: How a more competitive environment and a savvier breed of direct marketers have changed the face of DM. |
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Give Them What They Want , Priority, October 2002 (pdf 36kb)
Summary: What the industry has to say about trends in DM.
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Prospecting with Data, Priority, August 2002 (pdf 70kb)
Summary: How lifestyle data is being used by today's direct marketers to improve their DM effectiveness
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The Fun of Fundraising, Priority, October 2001 (pdf 37kb)
Summary: How Boystown Lotteries finds and keeps their donor base.
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Reaching New Donors with the help of Geospend SelectaMAX, Priority, July 2001 (pdf 39kb)
Summary: How Amnesty International used the SelectaMAX analysis to help them find direct-debit donors
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Selecting for Maximum DM Effectiveness, Priority, July 2001 (pdf 33kb)
Summary: How SelectaMAX helps you target the right people.
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Get a Life, Lifestyle Surveys Come of Age in the Australian Market, Priority, December 2000 (pdf 31kb)
Summary: The growth of lifestyle data for use in acquisition DM locally and overseas.
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