Imagine if you knew which of your other products were of interest to your customers? Or which of your customers were also buying from your competitors? Or if you simply knew more about your existing customers so that you could anticipate their needs and improve your cross and up-sell marketing? With SelectaAPPEND from Geospend Direct you can.

SelectaAPPEND attaches factual data about your customers’ lifestyles, interests, product preferences and demographic information to your existing database. This means that when you communicate with your customers, you’ll have the facts. And the more you know about your customers, the more you’ll be able to anticipate their needs.

How SelectaAPPEND works:

Our Geospend Direct account managers work with you to clarify what you do and don’t know and, more importantly, what will be useful to know about your customers. Using another tool from our range, the SelectaMAX profiling service, we’ll analyse your existing customers to identify their unique characteristics. We then use this knowledge to work out what factual information from the Selecta database will help you to target the right customers for your cross-sell and up sell-offers.

Finally, we match your customer files to the Selecta database and, where there is a match, we append the relevant data to your own customer records.

SelectaAPPEND enables you to:

• Quickly and easily enhance and refine your existing customer data.
• Maximise the value of your customer database.
• Improve your retention rates.
• Refine your cross sell and up sell marketing.

With SelectaAPPEND the power is in your hands.

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If you would like to find out more about SelectaAPPEND, fill in your details on the Contact Us form or call us on 1300 363 242.