The scope of this report does not allow for a full description of our broad range of direct marketing services. The following are some aspects that have been of particular interest this year.

One Call Customer Mail

Australia has more franchises per capita of population than any other country in the world. Recognising this, Australia Post is working with the Franchise Council of Australia and the franchise industry to develop a range of direct mail solutions designed specifically for franchisors and franchisees.

One Call Customer Mail is a service for franchisees that is designed to make local direct marketing as simple as placing a phone call to choose from mail options provided by the master franchisor. Australia Post then manages the franchisees' print, mailhouse and postage requirements.

First Direct Solutions

Australia Post's consumer data and media services business, formerly Geospend, was renamed First Direct Solutions in February 2006. The new name more accurately represents its service offering and provides scope to extend our range of products and services in the future.

First Direct Solutions helps businesses to keep in touch with customers who have changed their address, to learn more about their customers, to find new customers and to communicate with customers who are moving house.

In 2005/06 First Direct Solutions achieved revenue growth of 16.4 per cent.

Charity Mail

Australia Post provides registered charities with a discounted direct mail service known as Charity Mail.

We achieved volume growth in Charity Mail of more than 3 per cent in 2005/06, due mainly to clarifying and publicising which organisations are eligible to use Charity Mail.

Communication of the eligibility criteria has been particularly effective through the Marketing Media and Post Centre, which we set up last year in partnership with the Our Community group on the ourcommunity.com.au website.

The lower postage rates offered through Charity Mail represented more than $5 million in foregone revenue in 2005/06.