Australia Post Annual Report 2005/06

Innovation – particularly in the area of direct marketing – has been the catalyst for growth in Australia Post’s letters business. Having a dedicated team that is responsible for developing and applying new ideas has allowed us to swiftly identify, develop, test and activate product and service opportunities to satisfy specific market needs. Over the past 18 months more than 15 letter products, strategies and initiatives have been introduced or trialled in the marketplace.

We strive to provide our customers and industry partners with new and different ways to use physical mail as a messaging medium. We also support the growth of physical mail by making the creation of mail easier and more cost-effective for the sender.

As well as working with our internal staff, we collaborate with postal authorities around the world and actively engage with industry associations within Australia. Taking a more consultative approach with our clients has also helped us to develop innovative solutions that work.