As a result of changing customer needs, growth opportunities in traditional markets for letters and associated services are diminishing. Australia Post does, however, expect ongoing growth from direct mail in the coming years.

Our key strategic goal for the future is to position our paper-based products and services as a cost-effective and vital part of contemporary communications. This will include a comprehensive promotional campaign to highlight the benefits of paper-based communication in an environment where many businesses are currently more focussed on cost cutting than on the effectiveness of their communications.

We will also examine further opportunities to combine paper and electronic communications to provide effective business solutions.

To protect and grow our share in traditional markets we will continue to refine and reassess our current products to ensure that they remain relevant and effective for our customers while delivering an acceptable financial return to Post. And we are committed to developing innovative products and services that will bring further value to our customers.