Australia Post’s consumer data and media services business, First Direct Solutions, operates in the broader communications market and includes paper-based and digital communications as well as mail redirection and mail hold products.
First Direct Solutions provides data and media services targeted at the business-to-consumer market. Its current data assets include the “Lifestyle”, “Movers”, “Data Co-operative” and “Australian Address Reference Files” databases. In 2006/07 the division launched new products and an online data channel resulting in revenue growth of 16 per cent, an 8 per cent increase in the size of the database and 33 per cent growth in records distributed to market. Mail Redirection and Mail Hold, managed within First Direct Solutions, continued their exceptional performance, with combined revenue growth of 16.4 per cent. 
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