Some of our new delivery products and services are outlined below.

Acquisition Mail is a non-personalised, semi-addressed (address but no name), bulk mail delivery service that allows businesses to send mail items to every address in specific geographic areas while excluding their existing customers.

One-Call Customer Mail is a complete direct mail solution in which Australia Post manages the printing, mailing and postage of a range of customised mail items for franchisees.

eLetter Ticket allows businesses to outsource the design, printing and production of customer-purchased tickets. eLetter Ticket enables the ticket and its carrier to be personalised with items such as a tax invoice, welcome message, event details or promotional offers.

eLetter Wrap’s unique all-in-one folding solution enables an entire mail piece to be personalised – both inside and outside the envelope – creating individual and powerful direct mail communications that drive better response rates.

Through our PostGREETINGS website, we have promoted new products such as TELeGRAM alongside initiatives from external companies, such as mailCARDS and mmsPOSTCARDS. These allow customers to send real greeting cards, letters and postcards from
their computers or mobile phones.

We also encouraged a new multi-channel delivery service that uses direct mail to invite customers to visit websites (PURLs) that are personalised with each customer’s details. The originating company follows up these customer visits to the PURLs by sending relevant information via mail, email or SMS.

We are providing a wide variety of information resources and tools to encourage businesses and community groups to use mail.

Scent Mail, launched in December 2006, incorporates microencapsulated scent-infused ink as part of the print production process to increase the effectiveness of direct mail pieces. To stimulate uptake and awareness, Scent Mail was initially offered with a rebate on the cost of the scented ink.

The ourcommunity.com.au Marketing, Media and Post Centre of Excellence continued to be used extensively by more than 150,000 community networks and the government sector. A new book, Effective Letters: 50 of the best, was launched in June 2007. The book, which is supported by online letter templates, has been written to encourage the use of mail as an effective communication medium.

Monitoring of direct mail pieces in research company Nielsen’s Mail Pix program has shown a shift in the market to more tightly targeted, innovative and attention-catching mail packs. Further market research, by Roy Morgan, shows that around 70 per cent of household promotional mail is read, filed or passed on to someone else in the household. Australia Post has been proactive in developing new products and services to provide marketers with better “cut through” in their direct mail strategies.

We are developing and supporting a number of data-based solutions that facilitate ease of mail use for businesses and other groups.

Customer Locator is an Internet-enabled local address collection tool that helps businesses, franchisees and community organisations to create mailing lists that can be used to conduct local-area mail marketing.

Re-Connect enables organisations to re-establish contact with lost customers as well as reducing the amount of return-to-sender mail.

Transaction Universe is a mailing database containing details of 1.2 million individuals who have made purchases by mail order or donated by mail during the last two years.

Letters Group has also actively supported the development of youGROW UNIVERSAL, the only commercially available marketing database that allows manipulation of existing MYOB® accounting customer sales and contact data with zero re-keying.