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The power behind the auctions
Priority goes in search of the real power behind Australia`s leading online auction site, ebay.com.au |
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The soprano
Emma Matthews, soprano and multi-award winning principal artist with Opera Australia, talks about singing with José Carreras in Sydney, the importance of staying out of the cold and her new agreement with Universal Records. |
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A new age
Priority recently spoke with Rod McDonald, Australia Post’s Group Manager Human Resources, about the increasingly challenging task of attracting and retaining employees. |
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An eye on consumers
The annual Eye on Australia survey shows that, depending on their generation, consumers have conflicting ideas, attitudes, concerns, preferences and lifestyles – but the results still present plenty of surprises. Here, BRW journalist Jane Lindhe reports. |
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Connecting people the smart way
PrintSoft is a great example of technology developed in Australia taking on the world. Its software makes the production of bulk letters or other printed material easier for businesses – and it’s part of our daily lives, even if we don’t know about it. |
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Come to your senses
The five senses play a powerful role in communication, enabling marketers to forge a stronger emotional bond between customers, products and brands. In this feature, Priority goes on a multi-sensory journey of direct mail possibilities. |
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Data driven marketing using the social web
The social web is creating a wealth of data, which companies shouldn’t ignore, advises Paul Alexander, CEO of the UK’s leading data analytics company, Beyond Analysis. |
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Lessons from a DM master
Integrated campaigns that combine direct mail and digital technology have the potential to achieve the best results, according to Alan Rosenspan, author and internationally renowned direct marketer. |
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Direct road to adventure
Sally Johnson, Global Direct Marketing Manager of Australian adventure tour operator Intrepid Travel, was named by ADMA as Young Australian Direct Marketer of the Year 2007. Here the 30 year old talks about marketing an unusual travel brand. |
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A sleepy speciality
International sleep technology company Wenatex is teaching the world how to get a healthier sleep. |
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Risky business - part 2
In the last edition of Priority, we reported on the new anti-money laundering and counter-terrorism financing (AML/CTF) laws. Here, AML/CTF specialist Joy Geary follows up with more details for affected Australian businesses. |
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Project: data accuracy
How one company increased customer satisfaction - and saved $12,000 per mailing - by improving its customer database. |
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A kitchen whiz
A booming business is sending hundreds of kitchen items across the Nullarbor each week for Internet store Kitchenware Direct. |
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Maggie Beer`s Barossa bounty
It doesn’t matter if you can’t visit Maggie Beer’s famous farm shop in the Barossa Valley, because most of her products are available online. |
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What a bonus
Around 130,000 Victorian families have received a $300 School Start Bonus quickly and conveniently through their local postal outlet. |
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Something`s brewing
The Coffee Works, located on the Cairns Highlands, is the country’s largest roaster of premium Australian coffee beans. |
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Emu business takes flight
A plan to boost their traditional farm income has led the Watkins family into a fascinating business selling emu oil, meat and empty egg shells! |
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Healthy eating is healthy business
Healthy eating can help to maintain, or even shrink, waistlines – and it can also boost a business’s bottom line. |
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