Australia Post considers sponsorship of national, regional and local events and activities and organisations which offer opportunities to market Australia Post’s products and services, or to communicate key messages and themes.

Australia Post’s sponsorship programs seek to achieve a balance between community, environmental, sporting, educational, health and arts/cultural events and activities.

Sponsorship is support for an individual, organisation, team, event or program in return for the right to use that individual, organisation, team, event or program to promote the corporation’s name, image, product and services.

Priority is given to sponsorships that recognise and uphold general community values, and relate to:

• community benefit

• direct business enhancement

• image improvement.